Marketing Executive - Tech Dental

DEPARTMENT

Marketing Executive

LOCATION

Mirpur

DEADLINE

31^st June, 2024.

At Tech Dental, we are looking for a motivated and results-oriented Marketing Executive to join our team. This position offers a fantastic chance to support the creation and execution of strategic marketing plans that advertise our dental services and goods.

Key Responsibilities:

Develop and implement a comprehensive marketing strategy to attract new patients, build brand awareness, and achieve the clinic’s patient acquisition goals.
Manage the clinic’s marketing mix, encompassing online marketing (website, social media, email marketing), offline marketing (print ads, brochures), and public relations efforts.
Create engaging content (written, visual, and video) that educates patients about dental care, highlights the clinic’s expertise and services, and resonates with the target audience.
Oversee social media marketing campaigns, including content creation, scheduling, community management, and paid advertising.
Manage and track marketing budgets, ensuring cost-effectiveness and a positive return on investment (ROI).
Collaborate with the dental team (dentists, hygienists) to understand their expertise and incorporate it into marketing materials.
Analyze marketing campaign performance metrics (website traffic, social media engagement, lead generation) and adjust strategies based on data insights.
Develop and maintain relationships with local media outlets and community partners for potential press coverage and promotional opportunities.
Manage and oversee the creation of marketing materials, such as brochures, flyers, website content, and patient education materials.
Assist with organizing promotional events or patient education seminars.

Educational Qualification

Bachelor’s degree in business administration, marketing, or a similar discipline,
Master’s degree in business administration, marketing is beneficial.

Experience Requirement

Minimum 3-5 years of experience in marketing, preferably in the healthcare industry or a B2C (business-to-consumer) environment.
Proven track record of developing and executing successful marketing campaigns that achieved measurable results.
Strong understanding of marketing principles, branding, and various marketing channels (online and offline).

Other Required Skills

Excellent written and verbal communication skills: Craft compelling marketing messages for diverse audiences.
Content creation skills: Develop engaging content (writing, graphic design, video editing) for various marketing channels.
Analytical skills and marketing analytics tools: Analyze campaign performance metrics and draw insights for strategic adjustments.
Project management skills: Manage multiple marketing projects simultaneously and meet deadlines.
Organizational skills: Prioritize tasks, manage time effectively, and maintain a well-organized workflow.
Data-driven approach: Use data analysis to inform marketing decisions and measure success.
Strong interpersonal skills: Collaborate effectively with the dental team, external vendors, and media contacts.
Adaptability and willingness to learn: Stay updated with marketing trends in the dental industry and adapt strategies accordingly.

Additional Considerations

Knowledge of dental procedures and terminology (a plus).
Passion for the dental industry and understanding of patient needs (a plus).
Proficiency in marketing automation tools (a plus).

Salary:

We offer a competitive salary and benefits package to attract top talent

Largest Dental Chain in Bangladesh